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  mass-media about company
02 May 2008
Severstal-Metiz coordinates European sales from UK
Russia’s Severstal-Metiz has announced that it is bundling its sales and marketing activities in Europe into a unified management structure.
Up to now, sales activities in the European market have been carried out by the group’s subsidiaries individually - it has production units in Russia, Ukraine and the UK. Andrew Parker, CEO of the UK-based operation, Carrington Wire, is heading the new structure, which covers the group’s business west of the CIS.
The reorganisation will enable a coordinated approach under SSM (Severstal-Metiz group of companies) branding, and should allow the company to better understand the requirements of its European customers, a company spokeswoman tells Steel Business Briefing. “Also, in the long term our objective is to be able to supply standardised SSM quality and service – that means products are the same quality whichever factory they are produced at,” she says.
As in other markets, the emphasis in the group’s European operations is to move from high-volume, low-margin products (for example, low carbon wire and nails) to higher margin products (for example, cold heading wire, high-carbon steel wire and galvanised wire).
Carrington Wire shipped 126,000 tonnes of products in 2007, down from 152,400 t in 2006. Its revenue was $131m, compared to $136m in 2006.
Steel Business Briefing
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