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For the first time the "Severstal-metiz" group of companies exhibited in the European arena under its corporate brand
The wire and metal products group presented its activities at the international exhibition "Wire-2008" in Düsseldorf. All the businesses of "Severstal-metiz" were represented at one stand at the exhibition.
Two years ago at "Wire-2006", Düsseldorf, the Russian company declared its international status for the first time. Since this time the company has worked on the integration of marketing, sales and logistic services of the Russian and European businesses. As a result it was decided to concentrate the Sales and Marketing activities in the European market under one management structure. This new concept was presented at "Wire-2008" by Olga Naumova, the CEO of "Severstal-metiz" group of companies, and Andrew Parker, the CEO of Carrington Wire.
"Formation of this integrated management structure will allow us to offer our European clients a wider range of options for their business and to expand opportunities in our service offer", - said Olga Naumova.
http://www.severstalmetiz.com/eng/press/news/document4084.shtml
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